Product Development

Nelstrops recognises product development to be of paramount importance to the company's continuing success. Even in a traditional industry such as milling, new products are constantly emerging as foreign travel encourages the British palate to become more eclectic. As an innovative company we have led the way in these new developments. We may, for instance, assist a family baker to make a successful ciabatta or develop a special flour which enables the giant bakery to achieve consistent, problem-free results.

The Pizza Lily flour is an excellent example of our ability to adapt to new markets, in this case a market led by the pizza boom. Yet another example is the development of high-specification wholemeal and organic flours in response to the growing interest in healthy eating. To help us anticipate the qualities required in new flours our bakers constantly try out new ideas at our test bakery, in close co-operation with our customers.

Should you wish to contact us about developing a flour for use in new products or processes we would be happy to hear from you.  Please press the following email link:  Email us